The ingestible device for POP!’s ‘Pop! the Boss’ campaign is one of the most interesting and unique projects I’ve worked on. In 2014 Snepo were approached by POP! to develop a concept which would sell the idea of cyber security becoming a fundamental part of our everyday lives. POP! wanted to incorporate electronics with the human body in an interesting way.
I was asked to develop an initial research document listing some of the most innovative technology involving temporary electronics and the body. This was then used to inform the final concept that was pitched, a small, bluetooth enabled pill, which could theoretically send and receive a signal from inside the body.
To develop this concept into a prototype, I began conducting additional research (which involved working with a butcher to test the strength of bluetooth signals) and creating small proof of concept devices which bought us to a 1st stage prototype concept.
I worked with an outside firmware & electronics engineer to develop a flexible PCB, with a tiny early version RFduino chip, which would fold around a small hearing aid battery. Unfortunately we couldn't make this work with the housing, but it was a fascinating first look at how flex PCBs could be used and ended formed the basis for another in-house wearables project later that year.
The final prototype was a tiny three layer rigid PCB, with a magnetic reed switch, as the batteries were connected before encasing in a resin-like plastic. This final prototype was successful and was not meant to be swallowed.
However, on October 20, 2014 POP! CEO Chris Koch ate the device and not only lived, but could successfully connect to the pill within his stomach to send and receive information.
‘Pop! the Boss’
Research & Concept Development
Rapid Hardware & Firmware Prototyping
iOS Bluetooth App Development