In early 2016 I was asked to work on a large scale touch table which was trialled as an innovative retail solution for SONY in their Singapore flagship store for the launch of the new Xperia. The key concept behind the table was to drive sales through immersive interactive experiences where the customer has a unique and engaging retail experience.
The touchscreen was a massive 75” 4K display and designing an immersive experience for multiple users around the table presented a unique set of UX problems to solve. The client wanted to up to 6 users at a time to access a large array of content related to the products arranged around the table.
The experience I designed was centred around the physical design of the table and placement of products near it. Due to the size of the screen, my research into maximum arm reach heavily informed my final concept.
Digital phones were arranged in the centre of the table. Each phone was to scale, giving the user the feel of interacting with a real product. When dragged away from the centre of the table, the phone would become its own element which the user could interact with to learn more about it. Around the edge of the table, information ‘nodes’ would prompt users with key information about the specific physical products they were placed near. When a node was touched, a digital version of the product would pop out from the side of the screen, inviting the user to interact to learn more.
Large scale touch table
User Experience Design
User Interface Design